We’ve all heard of Botox, the neurotoxic protein derived from bacteria that helps celebrities look young forever. But Allergan, Inc., the global pharmaceutical company that owns Botox is out to brand the company for more than just aesthetics.
Today Allergan announced a new loyalty reward program that will “help” the company contribute “up to a total of $500,000 to foundations that help children across the country”. While 500k from a company like Alergan is not much, it will help a good cause. And Frankly my dear, Botox, has a wide variety of uses that impact health.
Botox injections can be an effective treatment for migraines, But the way Botox prevents the release of the neurotransmitter acetylcholine from axon endings at the neuromuscular junction, means the treatment can potentially help a number of neurological conditions. This is why it makes a degree of since for Allergan to pledge support for “children and their caregivers seeking advancement in pediatric neurological care”
The entire pledge, while not much does allow people who would have otherwise gone to a random Botox provider to help children with very real conditions. From the press release:
“Many people are familiar with the uses for BOTOX® Cosmetic, however most are not familiar with all the therapeutic uses of BOTOX®, particularly for children suffering with upper limb spasticity. Through the Be the Difference program, consumers who get treatment with BOTOX® Cosmetic will support Foundations that help children,”
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